What happens to a person when deadlines and stress are being replaced by patience of customers? And what would happen to our lives if we, thanks to patience, can focus on efficiency, long-term goals and beautiful opportunities (that sometimes arise spontaneously)? For more than a year, Jan Gunneweg shaped his life according to this idea. He is now convinced that patience plays an important role in a more sustainable world. He desicoverd it enriched his products, not to mention his life.